Nowadays, there is no need to have in-depth technical knowledge, coding skills, or web design expertise to create a website. It’s enough to choose a CMS platform or a Sitebuilder software and to use the drag & drop feature to build a good looking and functional website for your online business.
The online presence of your company might be a crucial element for your business’ success. However, the vast majority of small and medium organizations make the same mistakes when building their websites.
That’s why in today’s article, you are going to learn more about that 8 crucial mistakes that you must avoid if you want to create a thriving online business!
1. Non Responsive Website
Probably the worst and most common mistake that most of the people make.
Creating a responsive website means that your web pages are going to render well on a variety of devices and window or screen sizes. Please, have in mind that most of the Internet traffic comes from mobile devices, so it would be really unfortunate to lose all of those potential customers. Different researches show that more than half of the users would never come back to a website if they had a bad experience with its mobile version. Bare that in mind!
Another reason to use a responsive web design is its importance for your SEO ranking. All of the search engines like Google and Bing prefer responsive websites and rank them higher. So what does that mean for your business?
Well, lower ranking means lower traffic, which, in turn, leads to lower conversions and significant financial losses!
Knowing all that, we could give one advice: make sure that the WordPress theme you chose or the Sitebuilder you have to decide to use allows you to create a responsive website!
2. Using readymade templates
One of the most significant advantages of platforms like WordPress or all the Sitebuilder software out there is the readymade templates. We can totally agree that they will make your life easier as far as the web design of your website is concerned.
However, when you start building your website and decide to pick a theme, you are going to find out that there are are many choices, but few of them are worth using. So you can imagine that other people are going to make the same choice as you do. However, you want to create a unique website, don’t you?
That’s why we recommend you always to customize these type of templates and themes. Of course, you can use the structure that there are going to offer to your website, but always add something from yourself so that you can give your visitors the ultimate experience.
3. Too technical content
The next step after you have picked a theme and create everything concerned with the design of your site is to add some content. The most important thing – do not make it too technical!
It doesn’t matter what kind of business you have and in which industry, you don’t want your visitors to leave right away just because they cannot understand your products or services that you sell. In turn, the faster they leave your page, the higher your bounce rate will be, which is another negative indicator for the search engines.
Make sure that your content is readable and most importantly, understandable. This way your visitors won’t waste time on understanding your content, products, or services and they will be able to make that conversion you aim for – purchasing a product, subscribing to a newsletter or watching a video!
You are probably aware of the attention span of today’s customers, so you know how hard it is to capture it! Don’t make it harder; try to keep things short and simple!
4. Bad Fonts
Even if you have the most exciting and engaging content in the world, it won’t attract your customers' attention if you have used a bad font. We know that all sitebuilders offer a vast majority of different fonts, but we recommend to keep it simple. You might think that using not so popular font that looks “nice” will make your website unique, but let’s not forget what the main point of creating a business website is – conversions!
So try to use a simple and readable font, and stay consistent with size. If you want to grab the attention of your visitors, you can use a larger size. In a nutshell, try to use a font and size that it is appropriate for your website’s design.
We have almost forgotten, the color of your text is also pretty important – it has to be contrasting!
5. Lack of SEO strategy
Many business owners are hoping that once they create a website, it is going automatically to the top place of the search engine rankings. As far as the ranking of your website is concerned, there is nothing to hope for.
You have to create an SEO strategy that is going to rank you higher than your competitors and to succeed; it takes time, knowledge, and money.
However, if you are starting with your website, you could follow these simple SEO rules:
- Longer Content – Nowadays, it is not enough to write a text that includes only keywords. We recommend you to focus on creating longer content of higher quality, that is going to bring your visitor's real value. Don't you know what content to create? Well, it is always good to solve some of your readers’ problems, so try with that!
- Excellent Structure – Pay attention to the header tags on your website. Structure your web pages using everything from <h1> to <h6>, so it could be easier for your visitors to find what they need!
6. Poor Navigation
Let’s make a step back and think about how many websites are there? Well, as of January 2019, there were over 1.94 billion websites on the Internet..
Of course, not all of the sites that are out there are your competition, but still, there are enough alternatives. So you can imagine how hard it is to grasp your customer's attention. To make your website stand out, you need to have great navigation, so your visitor can find everything for a second.
Follow the next couple of steps, and you are going to be fine:
- Choose an appropriate theme – We have already mentioned that most of the Sitebuilders offer ready-made themes. Another great feature is the Drag & Drop, which is a great way to build your website as you want, and add the best and most convenient navigation!
- Standard Navigation – Again, you might want to experiment and be different, but sometimes it is not efficient. Stick to the standard type of navigation which could be found at the top of the web pages.
- Do not overdo it – You might want to add as many categories as possible to your navigation, but you don’t have to. Just remember – keep it short and simple! You don’t want to overwhelm your visitors to the point that there are not able to make a decision.
7. Out of date content/web design
Building a successful website requires patience and time, as well as constant maintenance. You have to follow the technological and web design trends, so you can be sure that your website is always up-to-date.
The same is valid for the content that you upload on your website. Always try to present the most valuable and trending information to your visitors.
8. Trusting a bad hosting provider
It is the last point from our list, but it is the most important one. Before you start searching for an appropriate CMS or Sitebuilder software, you have to do thorough research about the hosting provider that you are going to use.
It doesn’t matter if you create a unique website, with the most compelling content on it, and offer the best products and services there might be if you choose the services of a bad hosting provider. Try to find a hosting company that is going to serve all of your needs and much more. Find a hosting service that can offer you enough disk space, protection from cyber attacks, and free features that are going to make your website’s management easier.
Once your website starts to grow, you are going to find out that the services you have picked in the beginning might not serve you the best at the moment. So it is crucial to trust a hosting company that can let you scale from your shared hosting.
In a nutshell, try to find not only a hosting company but a hosting partner that is going to be there for you 24/7 and will let you grow as your business grows. And all of that you could find in HostPulse!
Well, that is everything you need to know. Start with a quality hosting service, find a flexible CMS or Sitebuilder, and add some uniqueness by yourself in the web design of your site.