If you have a business, no matter how big or small, establishing an online presence is a must. In our digital technology-driven era, the creation of a website plays a key role in increasing the chances of success of any business. As people turn to their mobile devices more and more often in search of answers to all kinds of questions, many of your potential customers will learn about you precisely through your website. The better it is organized, the more likely it is that people will land on it via search engines and, thus, the higher the benefits it will bring to your business.
Below we explain how you can build a successful website in 8 steps.
1. Define the purpose of your website
Before you start making your website, you should have an obvious idea of what you hope to achieve with it. What’s the purpose of the website?
The successful creation of a website depends on the benefits you expect to reap from it. Whether you want to attract visitors and/or subscribers, generate sales, achieve popularity, or build a community, you should first set your goals in relation to the website. This first step is the most important one, as it determines your next moves.
Maybe you would like to have a presentable business website. Maybe you intend to create an online store. Or perhaps you want to start a blog where you can share your thoughts, ideas, and experiences with your readers. Whatever your intention, you will certainly want to attract more visitors to your website and retain their attention as long as possible.
2. Choose your web hosting and domain provider
Web hosting services and domains usually go together because many hosting services providers offer a free domain with their hosting plans. For instance, HostPulse customers who purchase or renew a HostPulse hosting plan for a period of 12 months get a free domain.
Why domains matter
Choosing the right domain is essential to any business, regardless of the purpose of the website. As the face of and the gateway to your website, the domain should be short and memorable, and it should correspond to your brand and business activities.
Write down a few words or a combination of words. You have two options: to direct the domain towards the products or services you offer or to use your firm’s name as your domain. Choose the name that sounds best and is the easiest to write and remember, but before you settle on it, check if it’s free. With more than 1.5 billion registered websites in the world, many domains have already been taken, especially .com ones.
At HostPulse, we assist with domain registration. You can learn more about domain registration and management by reading the following articles: Everything you need to know to register your first domain name and Five essential steps following the registration of a domain name.
Choosing the right web hosting plan for your needs
Before you choose a web hosting provider, you should ask yourself three questions:
· Does the web hosting provider offer a reliable server? · What plan do I need based on the website traffic I expect? · Does the web hosting provider offer 24/7 technical support?
HostPulse offers 3 web hosting plans. Pick the one that best meets your needs.
· Pulse web hosting plan: the best option for people planning to create their first websites. The plan is suitable for static websites with a small number of visitors, websites for small businesses, blogs, and personal websites.
· ImPulse web hosting plan: the ideal option for business websites and corporate blogs. The plan is suitable for new dynamic websites or ready-made CMS systems such as WordPress, Joomla, and Drupal.
· HostPulse web hosting plan: the best option for the websites of online stores (OpenCart, WooCommerce, Magento, etc.), high-traffic websites, and large databases.
Whichever of these three web hosting plans you choose, you receive reliable infrastructure guaranteeing the security of your online presence, 24/7 technical support, outstanding service, a high-tech environment.
3. Protect your website
By ensuring the protection of your website, you can rest assured that you have the capacity to deliver your services to your customers in a reliable fashion. Consider protecting your website against DDoS attacks and the sensitive information that goes through it with the help of an SSL certificate. In this way, you will earn users’ trust, improve the site’s ranking in search engines, and protect your customers’ data.
4. Organize your website
Designing a successful website requires a good organization. If you want people to find your website easily, it should be intuitive to users and optimized for search engines. Before you begin to design your site, think about its main pages and sections. To make visitors’ lives easier, you should ensure that the most important sections are accessible through the main menu with no more than 3 clicks.
5. Design your website
Once you’ve determined what pages your website will contain, you need to choose the platform you will use to design the website (assuming you don’t have the necessary technical expertise and skills to build it yourself).
Building your website with WordPress or another CMS platform
You can create your website with WordPress, WooCommerce, OpenCart, or another CMS platform. However, most of these platforms require at least basic technical knowledge, and you will need more time and, quite likely, professional help. Finding experts won’t be hard because a third of all websites in the world have been created with WordPress, but using their services requires a certain budget.
WordPress has all the functionalities and tools you need, including ready-made themes for your website and many additional plugins you can install. We recommend WordPress because of the good level of security and protection it offers, the regular software updates, and the opportunity to get help easily in case you need technical assistance.
Choosing an appropriate logo for your website
The logo brings together everything you need to tell the world about yourself and your business. It’s always good to entrust a competent designer with the design of your logo. However, if you don’t have a budget or a suitable designer at hand, you can always work on the design of your logo on your own.
Yes, designing your logo is a laborious task, but this doesn’t make it an impossible task. You should just devote enough time so that you can acquire the necessary knowledge and experience and find a dose of inspiration.
Matching the colors of your website to the emotions you want to trigger
Colors have a psychological impact on us. Every brand determines the emotional connection it wants to build with its customers based on the power of colors.
According to some statistics, more than 90% of users form a rash opinion about a brand based solely on the colors it uses.
6. Optimize your website
To let people find your website easily, you need to ensure its design is intuitive both to users and to search engines.
One of the first optimizations you should undertake is making your website fast. A very useful tool in this respect is our Site Speed-Up, which we embedded in our servers. It improves the process of content caching and decreases your website’s loading speed. You can activate the service for free through your cPanel.
PageSpeed is another tool we added to our servers for the purpose of website optimization. mod_pagespeed is an Nginx open-source module created by Google that rewrites the code of your web pages to boost their loading speed.
7. Promote your website
The process of building a successful website doesn’t end with choosing a good design. Another important step is to plan how you are going to promote the website. SEO is one element of the equation, but to attract visitors, you should further consider employing tactics such as paid advertising, social media marketing, and content marketing.
New websites often need an additional push to lure their first visitors. If growing an audience is among the goals you hope to achieve through your website, you should then come up with a marketing plan before you launch the site.
There are different link building techniques and strategies that bring positive results in terms of popularization for online businesses in 99.99% of all cases. Building and acquiring links from authoritative and niche websites significantly improve a website’s ranking in Google.
8. Monitor your website’s performance
No matter how hard and diligently you work to come up with a perfect design for your website, you are unlikely to succeed from the first time. To understand what content resonates with your audience and what content doesn’t, once you launch your website, you should track the data about the users’ behavior.
Pay attention to the data provided by Google Analytics and other marketing analysis tools, and use it to improve your website, including its design and content and your overall marketing strategy.
Keep in mind that what you do while designing your website is only one component of building a successful website. Even more important is what you do after you launch it, how you take care of your users, and what content you serve them. Use your creativity, change some of the website’s elements if necessary, and keep refining it every day.