Nowadays, all different kinds of Internet statistics show that 60% of the traffic comes from mobile devices. Having that fact in mind, you can easily conclude that your website most definitely has to be mobile friendly. Otherwise, you risk deteriorating your visitors’ experience and your SEO ranking.
In today’s article, we would like to suggest a couple of steps that you can take to make your website mobile-friendly and avoid missing potential visitors. So get on board and let’s make it happen!
Step 1: Responsive Design
The best advice that we could give you is to make your website with responsive design. It means that the content on your site will adapt to any kind of device, providing your visitors with the optimal viewing experience. The advantages of building your website with responsive designs are high SEO ranking, and you will save time by creating only one version of your site.
However, making a responsive website might not be the easiest job in the world. You have to have some technical knowledge in the field of web development, to make it happen. If you do not have the necessary skills or budget, we can suggest using a Sitebuilder software. Most of them offer customizable templates with a responsive design. You have to choose the one that fits best your business’ needs and voila – you have a website with responsive design!
Step 2: Viewport Meta Tag
Viewport Meta Tag is your users’ visible area of a web page. Of course, it varies with the device, and it is smaller on a mobile device than on a PC monitor. Now imagine if your web page is visualizing with the same width on a mobile device and a desktop computer, that would most definitely kill the user experience of your mobile device visitors.
When we use a mobile device to surf the Internet, we are used to swiping up and down, because of that it is essential to have a viewport meta tag on your website. Maybe you are wondering how to add it to your website? Well, we have great news, it is not hard at all. You should add the following tag into the HTML code on every web page of yours:
<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>
Once you have done it, the width of your web page will automatically adapt to the width of the device that is loaded on. We can advise you to look up the documentation of Viewport Meta Tag because there are a lot more settings, such as device-based styles or responsive width of your pages, that will help you with your mobile-friendly website.
Step 3: Remove Flash Elements
Flash has been avoided for years now when we talk about web development due to several reasons: it is really bad for the SEO, it will slow down your website’s load time, and it does not work on lots of browsers and devices.
We think it is unnecessary to say that adding Flash elements is not the best strategy if you want to attract and keep your visitors on your website.
Step 4: Compress Your Images
Once again we will have to mention the importance of your website’s load time and how that could affect your SEO ranking. Well, one of the reasons for a slow site is the images inside of it, so try to compress the large ones. That will result in faster load time and happier customers!
Step 5: Larger Font Sizes
It is hard enough to read something on your phone, so do not make it even harder for your users by using small font sizes. We recommend you to use at least 14px on your web pages for your visitors to have a good experience.
Step 6: Make Your Buttons Size Large Enough
Have you ever tried to click on a button using your mobile phone? Well, most certainly you have failed to click the right one at least once, because of the small size of the button. That is a very common mistake! It is always easier to click a button when you are using a computer or a laptop, whatever the size is. But you shouldn’t forget to test the buttons of your website on mobile devices as well.
Make sure that they could be easily clicked. Otherwise, you risk to annoy your users and make them leave your website without taking the final step.
Step 7: The Important Information Must be Easy to Find
It is needless to say that the way people surf on their phones is different than the way they do it on a PC. The content on your website must load fast for your mobile users, also bear in mind that they are not going to spend a lot of time reading long articles as they might do it on their PC.
Just try to present the most important information to your users right after they open your website!
Step 8: Give Your Customers a Choice
The lack of a mobile version of your website means that your customers have only used the desktop version of it. Obviously! But once you add a responsive design or a mobile version do not forget to let them easily switch between mobile and desktop version of your site.
Because of the way a website is visualizing on a mobile device, your visitors could experience difficult time to find the needed information (double check) at first, so give them the opportunity to open the desktop version on their phones.
Whatever the size of your business is, having a mobile-friendly website should be one of your top priorities. We hope that following the steps above will help you with the design of your mobile-friendly version of your site. Just don’t forget – make sure that your website is loading fast and your visitors are able easily to find information and take actions!