According to a recent survey, conducted by HubSpot, 73% of millennials prefer communications from businesses to come via email, and 99% of consumers check their email every day. So, it's practically impossible to run a business these days without relying on email communication.
The first impression is crucial, as you have to convince your prospects that they can trust your brand and the products/services you're offering. Today's consumers are paying attention to every single detail when they make a decision about whether a certain company is trustworthy or not.
Along with using your own domain name and having an SSL certificate on your website, sending emails from a personalized email address is the next critical thing you have to do in order to look professional.
If you are still not convinced that you need to have a custom email address for your business, this article is for your. We'll take an in-depth look at personalized email addresses and how they can help take your company to the next level!
1. Build Credibility and Look More Professional
If you are reading this article, then most probably you are considering whether to start using a custom email address or not. While you are doing your research, you are going to find out that some of the arguments against the personalized email addresses are that there are free email services like Gmail and Yahoo, which are offering a high-quality alternative.
Although we have nothing against the two companies in question, let's consider this situation: you are a customer who is willing to spend a decent amount of money on a specific product and the salesperson of the company you consider purchasing it from is sending you an email with an offer. Which email address looks more trustworthy to you:
email@example.com Or firstname.lastname@example.org
By making your customers waste time on figuring out whether your company is an established business or just another scam, you are distracting them from your primary goal – to convert.
As we already mention, today's customers are pretty knowledgable, and they can notice small details regarding a company's credibility. When you want to sell them an expensive service or product, but you don't have enough budget to get yourself a custom email address that gives rise to some doubts.
You can bet that all of your competitors are using personalized emails, and that is their competitive advantage over you.
You might think that a single email address shouldn't validate your company's credibility, and you are probably right, but it does. Having @domainname.com email address has become a standard, and consumers are relying on it.
2. Standardize Your Email Addresses
Besides helping your business appear more professional, a customized email address will allow you to standardize the way all emails within your company look. Once your brand and staff start to grow, you would like to unify the format of their email addresses. So you might decide to use email@example.com or first(initial)firstname.lastname@example.org. Whatever you decide, remember that it will provide consistency in your business and your customers will be able to recognize you even faster!
The problem with the free email services is that they have many users, and a vast majority of the usernames are already taken. Imagine that you want to create a new email address for your latest employee, whose name is John Smith. You already know that you won't be able to register email@example.com, firstname.lastname@example.org or any other generic variation.
Now you will have to add some characters, numbers, or extra words which will make the address look like email@example.com. We are pretty sure that the majority of the consumers won't even open the email, let alone accepting an offer from this person.
Another huge advantage of the custom email address is that you will be able to create addresses for different departments within your business. You will need this type of organization and structure in your company.
It's going to make it easier for your personal as well as for you to track each message and its business development!
3. Keep Control Over The Emails
As your team starts to grow, it's pretty normal that once in a while, someone will leave. What are you going to do when one of the managers or an important salesperson leaves the company, and they have been conducting business through their email? They are going to take with them all the information, contacts, etc., and you won't be able to access any of those emails.
On the other hand, if you rely on a personalized email address, you can set it up under one's person name. When they leave, you can easily redirect it to your newly hired employee, who can keep the communication alive between the existing partners, customers, and suppliers.
Another way is to create generic email address – firstname.lastname@example.org so that the new person can take over the management of the account.
The bottom line is that you want to have control over your company's communications! Otherwise, you make yourself and the future of your business vulnerable by letting other people have full control over business emails just because they have been using their private email accounts.
4. Use Your Professional Email as a Marketing Tool
Do you know that 93% of B2B marketers use email to distribute content, and 83% of them use e-newsletters as part of their marketing strategy? If you reached this point of the article, then you probably know what we are going to say – it's not a good idea to send newsletters, marketing materials and offers using your free email account. Well, you can do it, but the open rate of your email might be low.
Even though during the years we have seen the rise of all kind of different communication channels, you can be sure that emails are going nowhere, at least not for the foreseeable future.
In fact, you should think of where you can place your email address in order to get it in front of as many eyeballs as possible. You can add it to your business card and email signature. In this way, if a person is interested in what your business is offering, they can visit your website, once they have your email address. That's one thing that you won't be able to achieve if you use free email.
Remember that every place you have that branded email address is one more opportunity to attract new customers!
5.You Might Not Know It, But You Are Already Paying for It
If the fact that you have to pay extra is stopping you from getting yourself a custom email address, then we have to tell you something. You might not know it, but you are already paying for an email service! Most of the web hosting providers are offering this possibility as a package deal with their shared hosting plans.
In fact, it's not hard at all to set your email address. However, if you are experiencing any difficulties, you can always contact the support team of the particular company you are working with.
We can't talk for others, but all the web hosting plans, we are offering at HostPulse, include a custom email address and unlimited mailboxes. During the years of developing and improving our company, we have come to the conclusion that email communication is an inseparable part of the success path of every business. That's why we wanted to offer our customers everything that they might need in the process of growing their own online ventures.
Essential Tips for Coming Up with a Great Domain Name
We understand that if you have reached the stage of looking for information about a custom email address, you might have registered your domain name quite some time ago. However, for those of you who like to be fully prepared and have all the information before taking some action, we would like to share some tips on how to come up with a good domain name.
- Easy to Type – Register a domain name that is easy to type. Avoid slang and words that could be misspelled. As far as your email is concerned, you would like to add it to your business cards and share them on networking events. People tend to lose those type of things, but you would like to have a domain name that can be remembered with a single glimpse.
- Short and Simple – Again, try to register a short and simple domain name that is going to stick into your customer's brains. You can agree that the most famous domain names are made of one or two words. So why would you want to register a domain that is as long as a complete sentence?
- Use Keywords – Try to use relevant keywords to your business and industry. If you mislead and clickbait your visitors, you can be sure that they won't come back to your site ever again.
- Avoid hyphens and numbers – Hyphens and numbers are other issues that will make it harder for your prospects to remember and type your domain. Avoid it at all costs!
If you are on the verge of registering your first domain name, then we believe that you will find this article helpful: EVERYTHING YOU NEED TO KNOW TO REGISTER YOUR FIRST DOMAIN NAME (https://www.hostpulse.net/blog/register-your-first-domain/)
We hope that you have found helpful this article! To be honest, it's impossible to conduct business and look professional in the eyes of your partners and customers if you are still using a free email service.
Remember that you have made the first important steps of registering your domain and creating your website, and now is the easy part. So, create your custom email address and start building your brand image!