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WordPress Post Formats

A Post Format is used by a theme for presenting posts in a certain format and style. The Post Formats feature provides a standardized list of formats available to all themes that support the feature.

A theme may not support every format on the list and also a theme cannot introduce formats not on the standardized list.

In short, with a theme that supports Post Formats, the author can change how a post looks by assigning a Post Format.

Available Post Formats

The following Post Formats are available in WordPress:

Standard – The default post format, equals to no format, actually. Aside – A note like post, usually styled without title. Gallery – A gallery of images. Link – A link to another site. Image – An image or photograph. Quote – A quotation. Status – Twitter like short status update. Video – A post containing video. Audio – An audio file. Chat – A chat transcript.

How to use Post Formats in WordPress

As mentioned above, each theme individually defines the post formats it supports. These post formats are visualized and available to the post authors on the right side of the Posts screen:

wordpress post formats

If you do not see this panel click Screen Options and check if the box in front of Format label is checked.

To use post format styling you must select the corresponding radio button. On the below screenshot you see a post using Link Post Fotmat:

wordpress post formats

Here is the same post without any formatting:

wordpress post formats

The next two examples show different styling for Quote Post Format:

wordpress post formats

wordpress post formats

All posts that include post formats are styled differently within Posts screen:

wordpress post formats

Suggested Styling

Each of the formats lend themselves to a certain type of style, as dictated by modern usage. It is well to keep in mind the intended usage for each format when applying styles.

For example, the aside, link, and status formats are simple and short. These will typically be displayed without title or author information. The aside could contain perhaps a paragraph or two, while the link would be only a sentence with a link to a URL in it.

Both the link and aside might have a link to the single post page and would thus allow comments, but the status format very likely would not have such a link.

An image post, on the other hand, would typically just contain a single image, with or without a caption/text to go along with it.

An audio/video post would be the same but with audio/video added in.

Any of these three could use either plugins or standard Embeds to display their content. Titles and authorship might not be displayed for them either, as the content could be self-explanatory.

The quote format is especially well suited to posting a simple quote from a person with no extra information.

A chat in particular will probably tend towards a monospaced type display, in many cases inside a gray background thus distinguishing it visually as a chat session.


More and more WordPress users learn about and start using Post Formats to make their blogs more attractive as a design and at the same time to help users more easily distinguish posts with different content.

WordPress Post Formats are a great way to help the different types of content you post to be presented in an impressive and memorable way.

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